My Journey into Freelance Design and Illustration

Buckle up, this is a long one, folks.

I am always inspired to hear other artists' stories of how they came to do what they do. Everyone's journey is different and has lessons others can learn from. Sometimes it's good to look back and think about the important stepping stones that led you to where you are today. By doing this, you can see how far you've come, where you are now, and where you want to go. That's kind of what I'll be doing in this post. I'm hoping it will be a good exercise for me to help me come up with the next steps I need to take to continue growing my little design business. But also, I want to share a bit more about who I am with you.


My Beginnings—Always an Artist

I don't remember a time when I didn't love to draw and make things. I was always the artsy crafty type. I had a giant drafting table in my bedroom for a number of years, and a good collection of art supplies. I used to copy characters from the VHS covers of Disney movies. I remember one drawing in particular that I did of Belle from Beauty and the Beast. I was surprised with how well it turned out (at least to my young mind) and it encouraged me to develop my drawing skills further. I sought out shows on TV about the making of movies and animation. This was before the age of YouTube and DVDs—you really had to dig deep to find that type of stuff! Books were also a great resource. Art was always a favorite class in school as well.

With all of this, it might surprise you to hear that my main focus in high school was science and math. I did well in these areas (a little rusty now, though, haha) and thought that would be the sensible direction to take in my education and career. But still, art was always in the background. As a senior in high school, when I was thinking about majors, I was trying to find a way to use my science and math skills, as well as my art skills. In my mind, I thought one field might be a perfect solution: architecture.

College—Deciding My Future

When I look back on it now, it seems odd that I decided to enter college as an architecture major. It wasn't something I'd been particularly interested in before, but the idea of being able to make a living designing things was appealing. My first semester went ok. I had a couple architecture classes to start out with—one about drafting plans, which was kind of fun, and the other about building codes (boooring). All in all it was just...ok. Second semester came, and I took a Drawing 101 class. Even though it was an art class, it was required for architecture students. I was smitten. I'd found my place. That semester, I dropped architecture and became an art major, and never looked back.

It helped that my sister, Dani, was also an art major and I could go through my schooling with her by my side. (Sidenote: I attended the same college at the same time as my two triplet sisters.) To their credit, my parents never criticized my decisions. From the very beginning, they were always encouraging of whatever I or my sisters wanted to do. I'm sure they had their worries, but they were supportive nonetheless. Only now as I look back do I fully appreciate how that helped me get to where I am today, even if it meant I had to do a lot more meandering to get there, as you will see.

While my sister Dani focused on illustration (She works as a children's illustrator today), I stuck with the general art degree. I knew I wanted to work as an artist, but I didn't know how. Did I want to sell art in galleries? Did I want to do graphic design? Children's books? I just didn't know. And that's where I ended up by the time I graduated.

Getting Sidetracked—My Years in Book Publishing

For some months after college, I went through an uncertain phase that I think a lot of graduates experience— trying to find work but not wanting to settle for a boring office or retail job (because then what did I do all that work in school for?) but also needing to move out of your parents and earn a living. It was hard for me to get out of my comfort zone, so I stayed close to home, which greatly limited my job prospects, especially for an art school graduate. I made a few weak attempts at sending out my portfolio and creating a few greeting cards (probably none of which I actually sold). Enter book publishing.

If you browse the classifieds for jobs, you'll find a lot of positions in service, medical, and labor—not exactly what I was looking for. But one day, I found a post seeking a typesetter for a nearby company that worked for major book publishers. No, I didn't have any experience, and it wasn't exactly "art" per se. But it was somewhat design-related, and certainly something I was willing to learn. I applied, interviewed, and was (thankfully) hired.

Fast forward 10 years. I eventually became a top typesetter in the small company, and then, eventually, the only in-house typesetter as the company went through several mergers and a bit of downsizing, and then switched to outsourcing the majority of production work. I learned a lot at this job. I became knowledgeable in book publishing procedures; familiarized myself with industry software (especially Adobe Indesign); and learned how to communicate with clients and work with fellow employees. Design-wise, I developed my skills in typography and book design. These years were invaluable to me.

Finding My Niche

As I settled into day-to-day life at my office job, the goal in the back of my mind was always to eventually work for myself from home doing something creative, even if I wasn't quite sure exactly WHAT I wanted to do just yet. I found ways to stay involved in creative things. I tried my hand at blogging with an arts and craft site called Niki Jin Crafts. Today, I still continue with it (now at Make Happy Things), but have yet to dedicate enough time and energy to make a living at it. Once in a while, I found time to draw and make art. Working on my portfolio was always on my to-do list, but I rarely accomplished anything.

An important step in my journey was when I discovered the world of surface pattern. I found a book about pattern design—a rather dry and academic book to read, yet it sparked something in me. I found it fascinating. I went online and found other artists and whole communities of surface pattern enthusiasts. This was a turning point in realizing the type of artist I was. I realized how much I loved decoration, flourishes, and repeats. And flowers—all the flowers! I've also since discovered a love for typography and hand lettering, which I attribute partially to my work with books. So now, after many years of wandering aimlessly, so to speak, I had a better idea of what I wanted to do.

 Life Changes—Out of My Comfort Zone

So you'd think that once I knew what I wanted to do that I would take action, right? Nope. I mean, yes, I did start taking workshops and learning from online classes, and I added some patterns and lettering to my body of work, but I stayed comfortably settled at my day job. Like I mentioned before, I'm not one to wander out of my comfort zone often. That, and I'm super great at procrastination.

Then, BAM!, all the changes started happening at once. Within just a few years, I fell in love, got married, and had a child. Then, to top it all off, I got pregnant again AND moved across the country so my husband could attend school. Having to leave my job, now I was basically forced to figure out a new direction in my career. There was a lot of pressure to succeed because I was the majority of my family's financial support since my husband was a student. Since there were also two babies to take care of, I decided to try freelancing so I could stay home with them.

So after years of wandering, floundering, and procrastinating, I FINALLY took the first definitive steps towards my end goal of working as a creative freelancer!

Leading up to my move and my departure from my office job, I started looking at the freelancing site Upwork for small side jobs to get the ball rolling. I applied for both jobs I knew I had the skills and experience for (i.e., book design), as well as the types of jobs I wanted to do, like illustration. The first months working full-time from home were a little slow. But I did get a job. Then another. Eventually, I had a few good clients to keep me busy with regular work. Yay, me!

Where I Am Today

I have only been freelancing full-time for about a year and half now. I would say the majority of the work I do is still book design and typesetting (which, don't get me wrong, I still rather enjoy), but illustration and design work is becoming more and more frequent, which is exciting for me!  With the occasional creative design job and my own personal projects I feel like I am in a great artistic phase in my life right now, which I hope only continues for a long time to come. To be honest, I am very blessed to be where I am right now. If you'd asked me a few years ago where I wanted to end up, I would've said that I wanted to work for myself from home doing something I love. And look at me now. I work from home designing books, drawing pictures, and taking care of two beautiful little girls. I've made it.

Where I Want to Go Next

As happy as I am now, there's always room to grow, especially since I'm only really just getting started. I would love for the illustration and design work to continue to develop. Perhaps it would be nice to eventually create and successfully sell my own products, rather than working solely for clients. There's always the matter of money as well. It always comes down to the bills, doesn't it? (Sigh) While I make enough to get by, let's just say I'm no millionaire. But I'm not talking about wanting a life of luxury. Rather, I think having some financial stability gives peace of mind, which allows for more freedom to pursue creative goals. I think that's a holy grail goal that many artists strive for. Also, I have a husband aiming towards medical school, so... hello, student debt.

One Last Piece of Advice

If I were to give advice to an artist or designer looking to freelance, I would say, in the words of Nike, JUST DO IT. Do what you have to do. I mean, yeah, be wise about it—save a little money, develop a good portfolio, do your research, and make sure you know your stuff. The thing is, I had everything I needed for years, I just didn't act. I think both fear and comfort contributed to my delay—fear, because I was afraid of failing, and comfort because my long-time job with all its benefits and steady pay was hard to leave. But once I got started, it honestly took me less time than I thought it would to gain traction—and that's even with having my second baby in the midst of it all. There's no secret to success. If you do the work, the results will come. It's just taking it one step at a time. That's not to say there isn't the possibility for failure, of course, but you'll never know if you don't try!

Sincerely, Nicole


All Business, But Having Fun

About Me (the short version)

All Business, But Having Fun

Welcome to March, everyone. This is always an exciting month, because SPRING. For me, January and February get to be so gray and depressing with all the cold and wintery days. Going from February to March, however, brings promise of warmer weather, snow melting, and birds chirping—even though you might just be facing another month of winter, especially if you live in a place like my hometown in New England where snowstorms are still not uncommon in March. But still, it's almost over, and that makes me happy.

I was pleased with the results of my floral pattern project that I worked on last month. It really got me focusing on creating art, learning new things, honing my skills, and building my portfolio. In the past, those opportunities often got lost in the daily grind of my then office job, and now freelance client work (not to mention my two little ones who are so good at distracting me). By having an assignment, even though self-imposed, I found that I was more apt to set aside time to create something for myself almost every day, even when I was swamped with other things to do. And I didn't just use that time to work on the floral patterns. I sketched more, learned from online tutorials, read articles, and browsed Instagram and Pinterest for inspiration. It was like a part of my brain was always thinking about what I wanted to make, do, and learn next, and I want to keep that momentum going.

Now, with a new month comes a new theme and project. Last month was about color and florals. March will be something completely different. I've decided that this month's theme will be...


Did you cringe? Eyes glaze over? Feel the urge to go back to Pinterest? If you didn't, you're a rare breed of artist. Approximately 99%* of creatives have a hard time with handling business matters (that's why we're artists). I certainly do. That being said, I'm not going to write extensive articles on how to keep track of your taxes or write contracts, because TBH, I'm still figuring all that out myself. This month will be more of a reflection of my freelancing experience so far, with a few common sense tips thrown in.

*Not a real statistic, but probably accurate.

My monthly project is way more exciting, though. I thought it would fun to change things up and do something I don't normally do—FAN ART. There are several reasons I chose this as my project:

  • I am a huge nerd at heart, and I love to look at pieces of fan art that other artists have done.
  • It would be a cool challenge to figure out how I would create fan art in my own style.
  • I'd love to incorporate my love of pattern design and hand lettering.
  • I can give some attention to other areas I don't often venture into, such as drawing characters or scenes.

So, something way different than the usual flowers, though I'll probably find a way to work those in anyway, haha.

To give you a taste of what's to come, here's a little preview. I saw The Black Panther on opening weekend and absolutely loved it! There is so much great design work in it, too.


I'm not exactly sure what the final outcome of this project will be, maybe a poster of some sort. I'll just start out with sketches like I did last month and see where it goes. If you'd like to follow along, or share your own, use the hashtag #sturkartchallenge2018 on Instagram (@nicolejonessturk).

Sincerely, Nicole

February 2018 Project Results - Floral Patterns

Last day of February! I really enjoyed working on my floral patterns this month. I picked three of my favorites and created a mini collection of finished pieces.

Here are the original sketches. I united the three different ideas into one color palette, which is based on Pantone's Floral Fantasies theme.


And here are the final patterns, created as vector art in Illustrator.


Here are some alternate versions with simpler one and two color palettes.


Thanks for following along with me! It was nice to accomplish something for myself that I can now add to my portfolio. I'm loving my monthly personal project idea so far! Stay tuned for something new in March...

Sincerely, Nicole


Pantone - Ultra Violet

This Month's Theme is...COLOR

Beyond Basic Color Theory—Four Things More Important Than the Color Wheel

How I Find My Colors

The Pantone Color of the Year: Ultra Violet

This year's "Color of the Year" according to Pantone, a leading color resource for designers, is Ultra Violet (Pantone 18-3838). It is a blue-based purple hue that is inspired by the night sky.


Some of the words Pantone uses in association with Ultra Violet include:

  • complex
  • contemplative
  • cosmos
  • limitless
  • unconventional
  • experimentation
  • meditation
  • reflection

I would definitely encourage you to check out Pantone's full description on their website. Ultra Violet is definitely a color that can inspire me, given my preference for deep, vivid colors. I love how Pantone seeks to make it a symbol of unlimited possibilities. Definitely motivating for artists!

As I mentioned in my previous post, if you go to their website, Pantone offers some suggested color palettes that include Ultra Violet. I used a couple of these in some of my floral pattern sketches as part of my monthly project.


What do you think of Pantone's Color of the Year? Does it inspire you? Do you feel differently after reading Pantone's description? I'd love to know your thoughts!

Sincerely, Nicole


Pantone - Ultra Violet

This Month's Theme is...COLOR

Beyond Basic Color Theory—Four Things More Important Than the Color Wheel

How I Find My Colors


February 2018 Floral Patterns, Part 1

Well, I'm halfway through the month of February, and so far I've managed to take time to sketch a floral pattern every day. (Read more about my project here.) If you're not following along on Instagram, here is a summary of what I've done up to this point.

What do you think? Do you have any favorites? Please, let me know!

Sincerely, Nicole


This Month's Theme is . . . COLOR

@nicolejonessturk on Instagram